Ones to Watch: Benoit Jammes
We recently featured Benoit in our Art of 2013 blog. His cassette tape art has really caused a stir in the online art world, and it’s easy to see why. An effortless mix of humour, nostalgia and artistic talent, Benoit’s cassettes are certainly something special…
Tell us a bit about your background. How did you become an artist?
I worked as a graphic artist before considering myself as a true artist, so I take it as a compliment! One day, I just had the desire to create handmade things and share it, but it's true that I now want to do it more and more often.
Your cassette tape art seems to have taken the art world by storm. Why do think there has been such a buzz around it?
Yes, I saw that too! I think people from my generation relate to this work and to the 'cassette tape spirit'... It's such a nostalgic series and many enjoy the funny side of it, the references. They are happy to see that these old cassette tapes managed to start a new life!
How did you come up with the idea?
It happened when I found a bunch of old cassettes at home; seeing them brought me back to an earlier time, the 80s, and to me as a kid. In any case, I could not play them any more so resurrecting them sounded like a good idea. It was sound, it became visual! I am pretty sure they are more happy than in if they were in a shoebox.
Which is your favourite of the series, and why?
Probably the red rocket because it's one of the first I made and I'm quite proud of the cute result - I don't get tired of watching it. But each one of them still amuses me when I look back at the series.
What do you most enjoy about creating art?
I love spending time creating art but not necessarily continuously: I like the idea of letting artworks alone and returning to them later. But other times I like to devote myself to it intensely, it depends. What is certain is that I don't like to have nothing to create. Making something with hands for the eyes is so cool!
I see that you're based in Paris. Does living in the artistic French capital help when it comes to inspiration?
I am very interested in any kind of creation and Paris is of course a huge inspiration. But now you have such things to discover thanks to internet that anyone could find inspiration even in the most quiet country part (hey I love country hen!). I also find inspiration with friends, family or simply just before sleeping, huhu.
Have you got any future projects you're working on at the moment?
I have some other projects yes, but it will be a surprise, but still some fun stuff again for sure. In my dreams the best project would be to give 48h each day!
See Benoit's work on: Benoitjammes.com Facebook.com/benoit.jammes.artworks Flickr.com/sisimissa