Tuesday, June 19, 2012
Designer: Naomi Whitehead
Posted by Katie Agar
With the world of Fashion and Textiles being as competitive as it is now, it is becoming increasingly important for designers to find new and exciting influences and inspirations that make their work innovative and fresh. Naomi Whitehead has this down to a tee. In her most recent collection, Naomi celebrates influences from Geology to Space Travel, creating an aesthetic within her designs that is truly individual and unique.
A student at Chelsea School of Art, it is clear that Naomi Whitehead's work centres on the invention of new textile techniques and the combination of different materials to create fresh, exciting looks. Her most recent collection is bright, bold, and experimental, and combines fashion and textile design with graphic arts. The look book has a quirky, cartoonish style which only enhances the colour palette and fabrics within the collection. The designs feature fabrics that have been digitally woven and screen-printed, and this combination of intricacy and boldness creates a great overall look, and a concept of clashing prints that is very on trend at the moment. The quirky theme continues in the styling of the collection, with mis-matching socks in bold colours and brightly coloured gloves that further the scientific exploration influences behind the collection. The small details are also considered, with Naomi creating her own jewellery and buttons made from bio-resin which are also in a graphic, cartoon style.
Naomi clearly has a business head along with an individual, exciting style. Her website is sophisticated but fun and eye-catching, and she has her own logo which is simple but clever. The look book for the most recent collection really is exciting and the idea of incorporating graphics into the images makes her work stand out from others. Naomi has explored new inspirations that others may not have considered and used them in clever ways to create textiles that are bold but wearable. Naomi clearly understands the fashion world today, and is showing to the industry the creative head and huge range of skills that she has to offer.