Call it Art, or call it fashion; Emma Lundgreen's designs can certainly be linked to both. She is shown to present a completely new direction for textile fashion; incorporating twenty-first century techniques with traditional prints and embroidery. Such fascinating processes are revealed to produce utterly captivating results, with her designs adopting a folk-like edge to them, whilst also maintaining a contemporary feel. Though her projects may not necessarily appeal to the masses (because of their eccentric and exploding dimensions), one cannot deny the appeal of Emma's works in regards to the inspiration and technique behind her creations. 

Emma notably regards her homeland of Sweden as being a major source of inspiration for the folklore edge of her pieces. This can certainly be seen with her use of classic Scandinavian design symbols and motifs such as lego, cross-stitch and dalahorses, yet Emma is shown to redesign these traditions with contemporary aspects ‘by mixing old wall hangings and tablecloths with shiny plastic materials, strong colours and oversized accessories, so the feeling of past and future works together.’ The eye-popping colour of her designs introduces a playful tone, whereas her combination of hand-crafted and digital techniques justifies the view that her works are utterly innovative and inspiring. Emma's eclectic mix of inspiration is undeniably reflected in her pieces; her designs certainly reflect her individuality whilst her amalgamation of the traditional with the contemporary showcases her potential for succeeding in the ephemeral fashion world. 

Images: Artsthread.com

Website: emmalundgren.com